Well we all know that niharika konidela is a producer and actor. Well her movie launch pooja was organized and we see their family has attended this grand event. For that event niharika was opted purple and red mixed handloom saree that has mirror embellishments all over the saree paired with contrast red sleevless blouse. She has accessorized her look with silver jewellery and her look was rounded with simple hair style, pink lips and red bindee. She looked nice.